I led UI design for Honda and Acura’s digital platforms, crafting responsive, accessible, and visually consistent experiences that streamlined the car-buying journey. My work spanned building a scalable design system, creating 50+ high-fidelity model pages, and delivering interaction-rich prototypes that balanced aesthetics with performance. From defining atomic components to optimizing layouts for speed and clarity, I ensured every touchpoint aligned with brand identity while improving usability for thousands of visitors daily.