Instagram

UX Design Strategy

Overview


This project is a study of the Instagram app users.

It was completed in two phases.
The first phase aimed to validating the assumptions around Instagram app and showcasing the findings & insights based on the interviews conducted with target users.

The second phase focused on developing a design strategy with design principles & recommendations followed by use cases to build wireframes.

Goal

Improve content creation for instagram users making it more flexible & user-friendly.

Role

User Research, UI integration, Visual Design, Wireframes, Use cases, User Flows, Story boarding

Tools

Figma, Quip, Miro, Zoom

Timeline

5 Weeks